A health phenomenon has taken the Western world by storm and comes in the guise of ‘the energy drink.’ Chances are you have probably tasted at least one of the hundreds of energy drinks available on today’s market. From Red Bull to Monster to Rockstar, they all plead the same case: we’re the best one out there and we will be the one to make you strong and even increase your sexual stamina.
One may wonder how consumers even decide which energy drink they want since most energy drinks are merely carbonated drinks that contain large doses of caffeine and sugar. Some may have a few variable ingredients such as B vitamins, amino acids or herbal stimulants.
“The packaging and price of the drink has a lot to do with what I end up buying, ” admitted Michael Sanchez, a Sheridan graduate student.
There is a new energy drink on the market now made from white grape juice, Mexican limes, carbonated water, artificial flavours and six botanical herbs. It’s called Pussy. The name has nothing to do with the contents of the drink but it definitely gets your attention. It seems to be the new way to get a drink sold in a market flooded by these sex-appealing products.
It is all about the marketing. Give your product a name that is going to get people talking. Create a commercial and marketing campaign that stirs up the right level of controversy. Pair your product with another well-known and established item. In this case, well, it’s self-explanatory.
Sheridan College currently only carries ‘Rockstar’ and ‘Full Throttle’ energy drinks. When the Sheridan Sun asked the Food and Services Manager, Mary Lu, why the cafeteria chose that specific brand, she simply replied, “ Rockstar is distributed by Coca-Cola, and we receive supplies from them, so that is what we chose to carry.”
Red Bull promotes its products with alcohol. Unfortunately, their marketing scheme could be a recipe for disaster. Popular choices are Red Bull and vodka for the ladies and Red Bull and Hennessy for the gentlemen. These lethal combinations, however, can cause someone to experience a heart attack. According to Reuters, the combination of the alcohol and energy drinks could be deadly as it impairs proper blood vessel function and possibly lifts the risk of blood clotting.
Therefore, when choosing which energy drink you crave after a long day at school or as your chaser when going to your favourite nightspot, remember the negative implications of consuming it in an irresponsible way and go for the healthiest option, not the one with the best attention-grabbing ad.
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